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https://www.musicindustryhowto.com/what-is-a-360-deal-in-the-music-industry-and-the-pros-and-cons-of-signing-one/
Dec 29, 2020 · The upside for the artist is that in a 360 deal, labels will often act as managers, looking after your entire career and helping you develop as an artist. This is mostly what it boils down to – 360 deals give labels a chance to sign artists they wouldn’t otherwise be able to, because they may not even have to recoup their investment if the artist fails.
https://www.digitalmusicnews.com/2013/07/02/threesixty/
Jul 02, 2013 · Basically, the 360 deal is an exclusive recording contract between a record company and an artist in which, in addition to monies from sales of the artist’s recorded music, the label shares in...
https://www.coursera.org/lecture/music-business-foundations/360-deals-or-all-in-deals-Wxf6L
And shortly after that, EMI entered into what was considered the first major label 360 degree deal with Robbie Williams, who was a huge artist worldwide except for the United States. Where Robbie entered into a deal where he gave up a certain interest in his publishing, he gave up a certain percentage interest in his merchandising, sponsorship.
https://entertainmentlawyermiami.com/intellectual-property-articles/record-label-360-deals-can-impact-artists-intellectual-property-rights/
What is a 360-degree deal? A 360-degree recording deal – also known as a “360 record deal” or “multiple rights deal” – is a relatively new development in the music industry. As record labels and artists both struggle to generate funds in an increasingly difficult market, the 360 deal has emerged.
https://www.npr.org/sections/therecord/2010/11/24/131574836/you-ask-we-answer-what-exactly-is-a-360-deal
Nov 24, 2010 · "Most deals are about 270, maximum, not 360 degrees," he says. "In theory a 360 deal encompasses all revenue that an artist brings in, and hence the name, '360 degrees.…
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