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https://prhacker.com/today/campaigns/absolut-something/
The Absolut vodka campaign teaches us that a brand needs to adapt to live. Absolut was so successful because it was able to stay relevant for many years, though shifting trends and times. Staying aware of what the people are saying — and saying it back to them …
http://absolutad.com/absolut_about/history/advertising/
Absolut Vodka artists work in all fields, including a field in eastern Kansas sown in the shape of an Absolut Vodka bottle. The size of 12 football fields and visible only from the air, the unique piece of "ago-art" was created by Stan Herd, known for his sunflower portrait of Vincent Van Goy.
https://www.forbes.com/sites/katedingwall/2020/02/14/absolut-vodka-uses-new-campaign-to-talk-about-consent/
Feb 14, 2020 · Just in time for Valentine’s Day, Absolut Vodka has dropped the curtain on their newest campaign. Titled Drink Responsibly, #SexResponsibly, the campaign directs a …Author: Kate Dingwall
https://www.smartinsights.com/online-brand-strategy/international-marketing/campaign-of-the-week-the-longest-running-print-ad-marketing-campaign-in-history/
Aug 17, 2018 · Absolut became an iconic bottle when it piqued the interest of Andy Warhol, who created Absolut’s famous print campaign in 1986. According to the Absolut Book: “Over dinner one night, Warhol tells Michel [Roux] that he’s enthralled by the artfulness of the Absolut bottle.
https://www.fastcompany.com/3032598/the-evolution-of-absolut-vodkas-advertising-strategy?position=10&campaign_date=06012020
Warhol proposes painting his own interpretation of the Absolut Vodka bottle... When Warhol was finished, [Roux] loved it and thought it would make a great Absolut ad. That was the beginning of...
https://www.artsy.net/collection/absolut-vodka-artist-collaborations
Absolut invites artists to re-envision the clean design of its iconic vodka bottle in their own signature styles, resulting in vodka bottles disguised as spiders (Louise Bourgeois), portraits of celebrities welding vodka bottles (Annie Leibovitz), and vodka bottles preserved in glass boxes (Damien Hirst).
https://www.referralcandy.com/blog/absolut-vodka-marketing-strategy/
Before the campaign, Absolut had 2.5% of the vodka market and sold 10,000 cases. After the campaign ended in the late 2000s, Absolut imported 4.5 million cases per year and had 50% of all imported vodka in the US. So, what’s the moral of the story?
https://www.thomasdellert.com/POP-ART-MANY-ALBUMS-/ABSOLUT-VODKA--ART-BY-TD-/
Absolut Vodka is known for its long-running advertising campaign created by TBWA for the Absolut's U.S. importer, Carillon Importers, Ltd. In 1983, Carillon's President/CEO Michel Roux approached the artist Andy Warhol, whom he paid $65,000 to create an advertisement for Absolut.
https://inspirationfeed.com/absolut-vodka-ads/
Jun 20, 2019 · Absolut Vodka is a brand of vodka, produced near Åhus, Skåne, in southern Sweden. Absolut is owned by French group Pernod Ricard; they bought Absolut for 5.63 billion Euros in 2008 from the Swedish state. Absolut is the largest brand of alcoholic spirits in the world before Bacardi and Smirnoff, and is sold in 126 countries.
https://www.buzzfeed.com/copyranter/the-best-of-the-great-absolut-ads
Sep 25, 2013 · ABSOLUT BRILLIANCE. The campaign started around 1980, and ran for some 1500+ executions (the longest running pure campaign in history), All of the ads were created by New York City agency TBWA (now...
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