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https://en.wikipedia.org/wiki/Artist_development_deal
An artist development deal (also known as a demo deal) is a recording artist contract with a record label or music publisher that promises to develop the skills and public profile of the artist. In exchange for the development support, the recording label or publisher receives a right to …
https://en.wikipedia.org/wiki/Talent_manager
A artist manager (also known as an Talent manager, band manager or music manager) is an individual who guides the professional career of artists in the entertainment industry.The responsibility of the talent manager is to oversee the day-to-day business affairs of an artist; advise and counsel talent concerning professional matters, long-term plans and personal decisions which may affect their ...
http://musicbizacademy.com/knab/articles/artistdevelopment.htm
Artist Development: Preparing Your Career In the music business, everything starts with a song. Without great songs, there is no music business. Songwriting is not just an artistic expression; it is the axis upon which the music business rotates. So, the first order of business in Artist Development is the music itself. Good songs are not good enough when you are preparing to market your music.
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