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https://artisticmediablog.wordpress.com/
Sep 14, 2016 · Whether we believe it or not, we have experienced a form of marketing at some point in our lives, from TV commercials to magazine articles. Yet we can all agree that there is a creative side to this unique business method that cannot be ignored. It is, in one way or another, a form of artistic media, powered by logic and supported by artists.
https://blog.marketo.com/2012/01/the-right-brain-vs-left-brain-of-marketers.html
Jan 04, 2012 · The right side of your brain is responsible for creativity, while the left side handles the details and implementation. The left side is analytical while the right side is artistic. In B2B marketing, the type of thinker you are guides the campaigns you design. So what type of marketer are you?Reviews: 18
https://chrisbrogan.com/stories/social-media/two-sides-of-marketing/
Nov 22, 2010 · Two Sides of Marketing. Some marketing is designed to convince you that your life would be better if you had this (we’ll call that the A side). Other marketing is designed to find the people who are actually seeking that and give them more education to help them make a decision (this, we’ll call B). When I look at how we use social media ...
http://torok.com/articles/marketing/MarketingArtorScience.html
Marketing Art Marketing is an art because there is the issue of branding which is difficult to measure. To generate a good return on your marketing investment requires a creative approach. That means that you need to apply the art of marketing. That is difficult to measure but it is necessary. Of course the argument of science versus art could go on.
https://www.isme.in/marketing-is-it-a-science-or-an-art/
Philip Kotler says, “Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit” (Kotler, 2001-2012). For marketing to be successful it needs to subtly blend both science and art.
https://artmarketingnews.com/art-marketing/
In the art world, art marketing creates a continuum of reactions from potential buyers. Visual art marketing practices, primarily through advertising, promotion, social media, backstories, and word-of-mouth, and builds awareness for artists' work. Awareness is the first step by potential buyers toward cultivating a genuine interest in artists and their work.
https://www.artbusinessinfo.com/marketing.html
Marketing an artist and selling art is a specialised activity - not always best done by artists It rather looks to me as if somebody - maybe you - needs to take the marketing side of his artwork in hand. There is nothing on the internet which indicates how this can be seen and/or purchased.
https://www.artworkarchive.com/blog/the-first-steps-to-starting-an-art-business
There a ton of different ways to market your art—email newsletters, art fairs, social media, galleries, blogging—but not all of them might be where your customers are looking. Based on the profile of your ideal buyer, settle on a marketing strategy that complements your art business and list these outlets in your business plan.
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