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https://www.digitalartsonline.co.uk/news/illustration/artists-make-their-mark-on-becks-with-new-beer-label-designs/
Sep 26, 2018 · German beer brand Beck's have always had links with design talent, with bespoke labels over the years from the likes of Gilbert and George, Jeff Koons, Damien Hirst and more. This year they're back at it, commissioning new labels from some of our favourite talent for their Be Kreativ campaign. Six new limited edition labels have been created by the likes of Art …
https://artandbelieve.com/work/beck-beer-bottle-label-design/
The Beck’s beer Art Label Campaign gives artists the opportunity to provide designs to replace the brand’s label design. It started in 1987 with Gilbert and George. Since then Beck’s has been a champion of the contemporary artist.
https://www.packagingnews.co.uk/design/new-packs/becks-releases-six-limited-edition-new-label-designs-27-09-2018
Sep 27, 2018 · German beer brand Becks is helping retailers, pub and bar owners appeal to new, creative audiences with artistic new designs. Beck’s beer is launching six brand new label designs as part of its “Be Kreativ” campaign. The labels have been created by six artists …
https://www.gregcoulton.com/becks-art-label-2018.html
Having pioneered 'art labels' over 25 years ago, Beck's invited me to showcase my work on their bottles for the 2018 reboot. Following in the footsteps of creative giants such as Gilbert & George, Tracey Emin, Jeff Koons and Damien Hirst, the invitation to present my work to the nation across 10 million bottles came as an honour and a privilege. The inspiration for my label came from the insight that Beck’s is …
https://www.packagingdigest.com/packaging-design/becks-beer-labels-become-canvas-art
Mar 11, 2015 · Each year, Beck's selects six artists, from different disciplines, to design original creative work to live on Beck's beer labels. Dedicated to supporting up-and-coming artistic talent, Beck's will display these designs on 13.2 million labels, amounting to 5.16 million square feet of canvas—more than eight times the square footage of the Museum of Modern Art in New York—for a summer-long art exhibit.
https://en.wikipedia.org/wiki/Beck%27s_Brewery
The campaign has offered artists the opportunity to provide designs to replace the brand's label. It started in London in 1987 with Gilbert and George. The artists created an art label, because Beck's sponsored their retrospective at the Hayward Gallery. The labels of the 2000 limited edition Beck's bottles were matching their exhibition poster.
https://www.independent.co.uk/arts-entertainment/art/features/artists-celebrate-25-years-of-becks-art-labels-2267752.html
Not literally of course, but on a Beck's beer label and audio recording as part of the beer brand's celebration of 25 years of Beck's Art Labels. Similarly, wander into The Owl and the Pussycat...
https://www.ifitshipitshere.com/becks-limited-edition-summer-bottles-by-six-different-artists-live-beyond-labels/
Artists M.I.A., Geoff McFetridge, Bert Rodriguez, Aerosyn-Lex, Freegums and Willy Chyr have each designed a special limited edition bottle for Beck’s this summer. Beck’s beer continues its long-standing support for today’s most original artists, by showcasing their …
https://collections.vam.ac.uk/item/O101120/bottle-of-becks-beer-with-label-hirst-damien/
Becks (commissioned) Hirst, Damien (artist) Place Of Origin. United Kingdom (made) The beer-brewing company Beck's is well-established as a sponsor of contemporary art events. Since 1985 they have commemorated their major sponsorships and exhibition openings by inviting artists to create limited edition labels, in order to identify their brand image with the perceived attributes of contemporary art - …
https://thecolorist.blogspot.com/2008/07/becks-beer-art-labels.html
Jul 08, 2008 · Beck's Beer Art Labels Beck's beer has the following presser for you readers of The Colorist. ... 2008 sees a landmark for the Beck’s art programme, with the launch of Canvas. For this very special project, we needed a very special partner. The Royal College of Art is a particular kind of ideas factory unlike any other.
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