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https://www.huffpost.com/entry/meet-haddon-sundblom-creator-of-coca-colas-santa_b_5a3935a2e4b0578d1beb7326
Dec 19, 2017 · The Coca-Cola Company started using Santa Claus imagery in their advertisements in the 1920s. The earliest Santa drawings were strict in appearance, inspired by the depictions of Santa Claus created by Civil War cartoonist Thomas Nast. In 1930, artist Fred Mizen drew a department store Santa for Coca-Cola’s holiday print ads.Author: Advertising Week
https://www.wikiart.org/en/haddon-sundbloom
Haddon Hubbard "Sunny" Sundblom (June 22, 1899 – March 10, 1976) was an American artist of Finnish and Swedish descent and best known for the images of Santa Claus he created for The Coca-Cola Company. He used his own image for the famous Santa. Sundblom was born in Muskegon, Michigan, to a Swedish-speaking family.Birth place: United States
https://www.illustrationhistory.org/artists/haddon-sundblom
Biography. The son of Scandinavian immigrants, Haddon Sundblom is best known for his illustrations of Santa Claus for Coca-Cola advertisements. He illustrated Coke's Santa from 1931 to 1964, though Sundblom's Santa is so entwined with Christmas and Coke, the company continues to use his paintings to promote their product.
https://avartandframing.wordpress.com/2011/11/30/popular-christmas-art-coca-cola-santa-claus/
Nov 30, 2011 · Before the 1931 introduction of the Coca-Cola Santa Claus created by artist Haddon Sundblom, the image of Santa ranged from big to small and fat to tall. Santa even appeared as an elf and looked a bit spooky. Through the centuries, Santa Claus has been depicted as everything from a tall gaunt man to an elf.
https://www.coca-colacompany.com/news/famous-artists-who-have-worked-with-coca-cola
Sundblom created his first Santa Claus for The Coca-Cola Company in 1931, using a retired salesman named Lew Prentiss as his model and later using himself. His Santa was plump and friendly with twinkling eyes. Sundblom continued drawing Santa for holiday campaigns for more than 30 years.
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