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https://www.dove.com/us/en/stories/campaigns/real-beauty-sketches.html
Gil Zamora FBI forensic artist An interview with Florence on her sketch More than 50 million people viewed the Dove video within 12 days of its release. To date, Real Beauty Sketches has been viewed almost 180 million times.
https://mashable.com/2013/04/15/dove-ad-beauty-sketches/
Apr 15, 2013 · Each woman was asked before the study to get to know one of the other participants. The forensic artist then prompted each woman to describe the other's face. SEE ALSO: Dove's 'Beautify' Photoshop ...
https://www.youtube.com/watch?v=litXW91UauE
Apr 14, 2013 · In one of the most famous Dove films, Real Beauty Sketches explores the gap between how others perceive us and how we perceive ourselves. Each woman is the s...Author: Dove US
https://juliettemacrostie.files.wordpress.com/2015/03/dove-sketches-case-study.pdf
In!2004!Dove!commissioned!a!global!report,!‘The!Real!Truth!About!Beauty’,!tounderstandthe! relationship!women!have!with!beauty.!Thisresearchfound!that!a!meager!4% ...
https://www.fastcompany.com/1682823/the-story-behind-doves-mega-viral-real-beauty-sketches-campaign
Apr 19, 2013 · Dove’s “Real Beauty Sketches” campaign has officially gone viral: The YouTube video has over 8.6 million views at the time of this writing and has inspired commentary in tons of outlets ...
https://www.icmrindia.org/casestudies/catalogue/Marketing/MKTG360.htm
This case is about consumer giant Unilever’s ‘Real Beauty Sketches’ marketing campaign for its leading personal care brand Dove. Launched in 2013, the ad campaign used an FBI-trained sketch artist to draw women first based on their own self-perception and then based on that of a stranger.
https://issuu.com/morganemorris/docs/case_study
Jan 10, 2017 · Title: Dove Real Beauty Sketches Campaign--Case Study, Author: Morgan E. Morris, Name: Dove Real Beauty Sketches Campaign--Case Study, Length: 22 pages, Page: 1, Published: 2017-01-10 Issuu ...
https://stmuhistorymedia.org/the-campaign-of-a-century-doves-real-beauty/
In his commercial campaign for Dove, Viega hoped to show women that they are more beautiful than they think. To do so, he had various women describe themselves to a sketch artist who could not see them. The sketch artist then drew images of those same women, as described by strangers who had met them the day before.
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