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https://www.cfajournal.org/erg-theory-of-motivation/
May 30, 2020 · ERG’s theory of motivation allows the order of the needs to differ for different people. This means that it accounts for a starving artist who places growth needs above existing ones. READ What is financial gearing? and Why? The ERG motivation theory work in situations
https://www.managementstudyguide.com/erg-theory-motivation.htm
Thus, he gives explanation to the issue of “starving artist” who can struggle for growth even if he is hungry. Implications of the ERG Theory Managers must understand that an employee has various needs that must be satisfied at the same time.
https://www.academia.edu/30167236/Alderfers_ERG_Theory
An example of Alderfer's theory is a 'starving artist' who may place greater emphasis on creating art (growth) than on existence needs like food or shelter.
https://worldofwork.io/2019/02/alderfers-erg-theory-of-motivation/
Alderfer’s ERG Theory of Motivation states that individuals can be motivated by multiple levels of need at the same time, and that the level which is most important to them can change over time.
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