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https://www.gallery.ca/collection/artist/general-idea
In 1969, AA Bronson, Felix Partz, and Jorge Zontal founded the Toronto based artists' group General Idea. They took on new names-Bronson, for example, was born Michael Tims-and worked together, each bringing experience and talent in various media.
https://www.aci-iac.ca/art-books/general-idea/biography
General Idea, Mimi, 1968–69, fluorescent acrylic and latex on canvas, 301 x 201.8 cm, Art Gallery of Ontario, Toronto.This is one in a series of ziggurat paintings Felix Partz completed upon returning to Canada after travelling to Europe and Tangiers.
https://www.moma.org/artists/7474
Canadian, 1969–1994 106 works online General Idea is the collective project of artists Jorge Zontal, AA Bronson, and Felix Partz. Between 1969 and 1994, the trio transformed their life together into a “living work of art,” which they presented in performances, objects, videos, and publications.
https://www.gallery.ca/about-the-gallery/from-the-director/art-in-canada-essay/general-idea
In 1999 Toronto collector Jay Smith acquired the Art Metropole Collection of more than 12,000 artist-produced objects that GI had assembled and donated it to the National Gallery of Canada. It joins the many treasured works by General Idea in the national collection.
https://ocula.com/artists/general-idea/
General Idea Biography. Formed in Toronto in 1969 by AA Bronson, Felix Partz and Jorge Zontal, General Idea is internationally recognized for work that tackled such subjects as the myth of the artist, the role of mass media, the relationship between the body and the identity, issues of gender and sexual repression, and famously HIV/AIDS activism at a time when talking about the disease was a ...
https://www.aci-iac.ca/art-books/general-idea
General Idea: Life & Work tracks how this artists’ group arrived on the scene in Toronto in the 1960s and became visual and countercultural pioneers, creating a personal mythology and rhetoric that ran throughout their oeuvre. It illustrates how General Idea’s works playfully and unabashedly address queer identity, despite this facet being ...
https://www.thecanadianencyclopedia.ca/en/article/general-idea
Internationally celebrated artist collaborative General Idea (active 1969-1994) generated an enormous body of work in media ranging from video, performance …
https://www.artspace.com/artist/general_idea
General Idea was an artist’s collective made up of Felix Partz, Jorge Zontal, and AA Bronson, relentlessly striving to critique popular and media culture by way of humor, parody, and irony.
http://pentictonartgallery.com/365-general-idea
The three individuals who became General Idea were Ronald Gabe (1945–1994), Slobodan Saia-Levy (1944–1994), and Michael Tims (b. 1946). They met in Toronto in 1969, drawn to the city’s blossoming countercultural scene, and later took the names Felix Partz, Jorge Zontal, and AA Bronson, respectively.
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