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The independent label has not been explored in depth before, although academics have looked at similar areas of the music industry. The study will look at how relationships are being built between a record label, the music industry and bands. The study also looks at what steps are being taken to promote and market Iron Man Records music.
https://entertainment.howstuffworks.com/record-label1.htm
May 25, 2003 · As record labels have come to see artists as products in recent years, some artist development departments have been renamed "Product Development." Many insist that this is because the emphasis in the current music business is to promote artists very heavily in the beginning of their career, as opposed to long-term planning.Author: Allison Klein
https://www.theguardian.com/music/musicblog/2012/feb/02/behind-music-record-labels
Feb 02, 2012 · For artists such as Sheeran and Banks, who have managed to gain a fanbase before being approached by labels, record deals tend to be much more advantageous than the old type of contracts. Some...Author: Helienne Lindvall
https://medium.com/giglue/how-record-labels-scout-artists-184fa9229727
Apr 02, 2017 · Record labels compete to sign good talent as it directly boosts their revenue. The importance of signing the next Michael Jackson or the next Kurt Cobain , is way too high for a record label …Author: Abhigyan Singh
https://medium.com/@danilovicioso/digital-marketing-and-the-music-industry-record-labels-should-be-media-first-companies-and-how-51382122e42
Jan 21, 2018 · When major labels promote artists, the marketing efforts executed are very similar tasks to that of indie artists: post on social, run some paid ads and do a PR push. And yes, I …
http://www.musicthinktank.com/blog/how-a-major-label-markets-a-new-artist.html
Nov 01, 2011 · GAGA is an artist using this model (yes she is a major label artist but she has really mastered this perfectly). Video has always been part of Gaga's strategy and we haven't even began to scratch the surface to the power of online video. People need to be familiar with you and bond with you BEFORE they will buy from you.
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