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https://www.songfacts.com/blog/writing/mtv-the-early-years
There were countless artists that benefited from MTV exposure - new wave acts (Duran Duran, A Flock of Seagulls), pop artists (Men at Work, Culture Club), heavy metal rockers (Def Leppard, Quiet Riot). And quite a few already-established acts became even more popular from MTV, such as Bruce Springsteen, Van Halen, ZZ Top, and Heart.
https://www.pbs.org/wgbh/pages/frontline/shows/music/perfect/mtv.html
MTV has benefited from its relationship with the record companies and the record companies have benefited too. MTV has helped feed the success of artists that might not have made it otherwise. I...
https://prezi.com/w-ycw0suux4h/how-has-mtv-affected-the-music-industry-from-1981-to-today/
Since MTV started, music has mostly became about image. Boy bands became popular because of image. By showing image it helps artists connect with fans more. "MTV Changed the Music Industry on August 1, 1981."
https://www.forbes.com/companies/mtv/
MTV has a global reach of more than a half-billion households and dubs itself the cultural home of the millennial generation. The network's influence has waned in recent years, but it still can...
https://www.britannica.com/topic/MTV
MTV also gave renewed life to veteran performers such as ZZ Top, Tina Turner, and Peter Gabriel, each of whom scored the biggest hits of their careers thanks to heavy rotation of their videos. By the mid-1980s, MTV had produced a noticeable effect on motion pictures, commercials, and television.
https://www.npr.org/2011/11/06/141991877/the-golden-age-of-mtv-and-yes-there-was-one
Nov 06, 2011 · The Golden Age of MTV — And Yes, There Was One. The Original VJs: MTV launched in 1981 with a small cache of videos by mostly unknown British bands and …
https://www.newswise.com/articles/music-experts-share-how-mtv-killed-the-radio-star-and-changed-culture-forever-30-years-after-launch
Record sales spiked for artists shown on MTV. Soon the music video became an effective marketing tool for record companies. For artists the video developed into an avenue that expanded creative...
https://www.artsy.net/article/artsy-editorial-mtv-radically-reinvented-four-decades
Aug 01, 2018 · “MTV was the first real attitude channel; before that, people watched shows on TV, but the networks had no identity,” said MTV co-founder and Bob Pittman, who oversaw the network until 1987. The idea was to give MTV such a strong identity, that viewers would tune in because of the network itself, he explained.
https://www.liveabout.com/when-mtv-first-aired-black-videos-2834657
Jan 14, 2020 · MTV may have been criticized for failing to showcase Black recording artists from the outset, but it has always included African American VJs among its staff, starting with the late J.J. Jackson. Other notable MTV VJs of color include Downtown Julie Brown, Daisy Fuentes, Idalis, Bill Bellamy, and Ananda Lewis.
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