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https://www.ukessays.com/essays/marketing/is-marketing-management-an-art-or-a-science-marketing-essay.php
The second approach to demonstrating the scientific or artistic character of marketing management is to consider its nature and the task involved. “Marketing management is a normative science involving the efficient creation and offering of values to stimulate desired transactions.
https://anyassignment.com/art/is-marketing-management-an-artistic-exercise-or-a-scientific-assignment-31856/
This paper addresses the importance of both aspects and where a scientific approach or an artistic approach is required, Sergei Cayman, marketing vice president of Coca-Cola at the time New Coke was released in 1985, said (Myron 2000): Marketing is 100 percent science. There’s nothing artistic about marketing… It’s like accounting.
https://study.com/academy/answer/is-marketing-management-an-art-or-a-science-some-observers-maintain-that-good-marketing-is-mostly-an-art-and-does-not-lend-itself-to-rigorous-analysis-and-deliberation-others-contend-it-is-a-highly.html
Others contend it is a highly disciplined enterprise that shares much with other business disciplines. Either defend the proposition that marketing management is largely an artistic exercise and...
https://apharock.blogspot.com/2010/10/is-marketing-management-scientific-or.html
The above arguments provide evidences for marketing management with a scientific nature and for marketing management with an artistic nature. However, not with-standing the time tested model of Boston Consulting Group’s market growth/market share/matrix and the numerous application of Porters generic typology the author will take the stance that marketing management is an artistic exercise.
https://studymoose.com/marketing-management-is-an-art-or-science-essay
According to these definitions we can see how marketing and its concept is changing rapidly, that why its very hard to decide whether marketing management is an art or it’s a science. According to definitions given in Webster’s Unabridged Dictionary; marketing is a science because it has organized body of knowledge which contains universal truth.
https://www.12manage.com/forum.asp?TB=i_m&S=161
Marketing management represents creativity rooted and augmented by data for strategic decision-making and so must it remain. This article presents contending arguments as to the nature of marketing managementm - whether it is an art or a science - with a presupposition that while traditionally marketing and the management aspect in it has been considered artistic, it is, contrarily, strongly toward scientific practice - an indication that marketing management is both an art …
https://blog.zoominfo.com/art-science-marketing/
Mar 26, 2019 · The perfect marketing strategy balances creativity and analysis, intuition and data, emotions and logic. This blend of artistic and scientific attributes is, and will always be, the formula for long-term marketing success. For more information about ZoomInfo, the leading business information company, contact our sales team today! We have the business data you need to simplify and …
https://oxford.universitypressscholarship.com/view/10.1093/acprof:oso/9780199269617.001.0001/acprof-9780199269617
To achieve the best results from marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to choose. The art of marketing comes from the doing of marketing — implementing programs to attain and retain customers, and seeing what actually works.
https://www.economicsdiscussion.net/marketing-management/what-is-marketing-management/31788
According to Philip Kotler, “Marketing Management is the art and science of choosing target markets and building profitable relationship with them. Marketing management is a process involving analysis, planning, implementing and control and it covers goods, services, ideas and the goal is to produce satisfaction to the parties involved”.
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