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https://study.com/academy/answer/is-marketing-management-an-art-or-a-science-some-observers-maintain-that-good-marketing-is-mostly-an-art-and-does-not-lend-itself-to-rigorous-analysis-and-deliberation-others-contend-it-is-a-highly.html
Others contend it is a highly disciplined enterprise that shares much with other business disciplines. Either defend the proposition that marketing management is largely an artistic exercise and...
https://apharock.blogspot.com/2010/10/is-marketing-management-scientific-or.html
The above arguments provide evidences for marketing management with a scientific nature and for marketing management with an artistic nature. However, not with-standing the time tested model of Boston Consulting Group’s market growth/market share/matrix and the numerous application of Porters generic typology the author will take the stance that marketing management is an artistic exercise.
https://www.chegg.com/homework-help/questions-and-answers/take-position-marketing-management-largely-artistic-exercise-therefore-highly-subjective-v-q30636381
Take a position: Marketing management is largely an artistic exercise and therefore highly subjective versus marketing management is largely a scientific exercise with well-established guidelines and criteria.
https://www.bartleby.com/essay/Marketing-Management-P37TFJK838RTS
Marketing management an artistic exercise and therefore highly subjective versus marketing management is largely a scientific excercise with well established guidelines and criteria 2. How does cause or corporate societal marketing affect consumer 's personal behavior?
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