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https://apharock.blogspot.com/2010/10/is-marketing-management-scientific-or.html
The above arguments provide evidences for marketing management with a scientific nature and for marketing management with an artistic nature. However, not with-standing the time tested model of Boston Consulting Group’s market growth/market share/matrix and the numerous application of Porters generic typology the author will take the stance that marketing management is an artistic exercise.
https://www.chegg.com/homework-help/questions-and-answers/-marketing-management-art-science-take-position-marketing-management-largely-artistic-exer-q33211282
Is Marketing Management an Art or a Science? Take a position: Marketing management is largely an artistic exercise and therefore highly subjective versus marketing management is largely a scientific exercise with well-established guidelines and criteria.
https://study.com/academy/answer/is-marketing-management-an-art-or-a-science-some-observers-maintain-that-good-marketing-is-mostly-an-art-and-does-not-lend-itself-to-rigorous-analysis-and-deliberation-others-contend-it-is-a-highly.html
Others contend it is a highly disciplined enterprise that shares much with other business disciplines. Either defend the proposition that marketing management is largely an artistic exercise and...
https://www.coursehero.com/file/p5kot9q/MARKETING-DEBATEIs-Marketing-Management-An-Art-or-a-Science-Some-marketing/
Others strongly disagree and contend that marketing management is a highly disciplined enterprise that shares much in common with other business disciplines. Take a position : Marketing management is largely an artistic exercise and therefore highly subjective versus Marketing management is largely a scientific exercise with well-established guidelines and criteria.
https://www.bartleby.com/essay/Marketing-Management-P37TFJK838RTS
Marketing management an artistic exercise and therefore highly subjective versus marketing management is largely a scientific excercise with well established guidelines and criteria 2. How does cause or corporate societal marketing affect consumer 's personal behavior?
https://www.coursehero.com/file/15418703/Discussion-10-3/
Either defend the proposition that marketing management is largely an artistic exercise and therefore highly subjective, or the position that marketing management is largely a scientific exercise with well-established guidelines and criteria. Most of the researchers believe that …
https://www.transtutors.com/questions/is-marketing-management-an-art-or-a-science-some-observers--367135.htm
Oct 14, 2013 · Some observers maintain that good marketing is mostly an art and does not lend itself to rigorous analysis and deliberation. Others contend it is a highly disciplined enterprise that shares much with other business disciplines. Take a position: Marketing management is largely an artistic exercise and therefore highly subjective versus Marketing management is largely a scientific exercise with …
https://www.chegg.com/homework-help/questions-and-answers/marketing-management-art-science-marketing-observers-maintain-good-marketing-something-any-q27021616
Others strongly disagree and contend that marketing management is a highly disciplined enterprise that shares much in common with other business disciplines. Take a position: Marketing management is largely an artistic exercise and therefore highly subjective versus marketing management is largely a scientific exercise with well-established guidelines and criteria.
http://faculty.uca.edu/davidk/New_Folder/ex4review-f07.doc
Take a position: Marketing management is largely an artistic exercise and therefore highly subjective vs. Marketing management is largely a scientific exercise with well-established guidelines and criteria.
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