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https://designobserver.com/feature/the-art-of-psychographics/10767/
Psychographics can draw on the idea of the memory map by offering a way of reading graphic design that is alert to its evocations and traces of time and place. In recent years, the emergence of the internet has offered a realm for people to explore, for example, the Proustian quality of the faded lettering on a seaside cafe window or the tiled illustrations used to decorate a stairwell in a block of flats.
http://www.thembj.org/2010/07/psychographics-and-fan-retention/
For instance, it takes nothing but a bit of time for an artist to sign a CD/poster/t-shirt, but it increases the value to the customer exponentially. You must find ways and products that increase value for the customer, but cost you, the artist, no additional expense. Summary: The Value of Psychographics
https://www.huffpost.com/entry/what-are-psychographics_b_594be378e4b07cdb1933c05b
Jun 24, 2017 · Psychographics are not only useful in consumer analysis, but can also prove effective in a business-to-business (B2B) context to describe the culture of a company. All that data about values and attitudes allows firms to not only target new clients who may prove especially amenable to their services, but deepen the relationship with existing ones.
https://simplicable.com/en/psychographics
Apr 13, 2020 · Psychographics is the practice of using how people think as a criteria for identifying a target market or target audience.This can be used to tailor marketing efforts such as product development, promotion, pricing, customer experience and sales. The following are common types of psychographics with examples of each.
https://susangilbert.com/psychographic-target-audience/
Dec 05, 2014 · Let’s first take a brief look at some of the variables of psychographics. Psychographics are the traits that make your audience unique. These include things like: Lifestyle. Where is your audience in terms of their life and how do they live it? For example, are they struggling or are they highly successful? Do they enjoy nature, music or fine arts?
https://www.hotjar.com/blog/psychographics-in-marketing/
Mar 20, 2019 · A buyer persona is a profile of a typical customer based on real data. Many believe you can get a full understanding of your customers by studying demographics (e.g., age, race, job title) alone; others suggest that you also must add the most common psychographics characteristics (e.g. personality, values, attitudes, and lifestyles) to the mix for additional clarity.
https://theconversation.com/psychographics-the-behavioural-analysis-that-helped-cambridge-analytica-know-voters-minds-93675
Mar 21, 2018 · Psychographics: the behavioural analysis that helped Cambridge Analytica know voters’ minds ... used state-of-the-art segmentation techniques to …
https://www.consuunt.com/psychographics/
The psychographic factors targeted and highlighted are very different and not just because PlayStation targets more adult customers. Both companies target customers between the ages of 10 and 18 in a …
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