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https://www.hotnewhiphop.com/major-money-rappers-who-signed-million-dollar-deals-news.11634.html
Aug 16, 2014 · One of hip-hop’s all-time greatest emcees, ... In most cases, the artist signs a “360” deal where all their revenue, including their touring and merchandise, is shared with the label. ...
https://www.complex.com/music/2017/05/lil-yachty-confusion-over-his-record-deal-recalls-raps-bad-old-days
A perplexed Lil Boat said he’s “heard about” 360 deals, but doesn’t know if he agreed to one. “I know I have an amazing deal,” he said, pointing out that he recouped a signing advance of more than...
https://www.thebalancecareers.com/how-360-deals-in-the-music-industry-work-2460343
Aug 18, 2019 · Record labels counter that 360 deals let them sign different kinds of artists because they don't have to be so focused on recouping their investments from album sales. They can stop chasing the instant number-one hit and work with an artist for the long haul. They don't have to rely on big sales figures alone to make signing the artist profitable.
https://www.musicindustryhowto.com/what-is-a-360-deal-in-the-music-industry-and-the-pros-and-cons-of-signing-one/
Dec 29, 2020 · As I was saying earlier, artist development deals are mostly a thing of the past, except with some independent labels. Most major record labels don’t want to take any major risks, and usually just sign artists who have their music, image, and branding in perfect order.. But a 360 deal is generally low risk for labels.
https://www.digitalmusicnews.com/2013/07/02/threesixty/
Jul 02, 2013 · Basically, the 360 deal is an exclusive recording contract between a record company and an artist in which, in addition to monies from sales of the artist’s recorded music, the label shares in ...
http://www.musicthinktank.com/blog/the-musicians-guide-to-the-360-record-deal.html
Simply put, a 360 deal is a business relationship between an artist and a music industry company. It doesn’t have to be between record label and artist, as seen in the 2007 360 deal signed between Madonna and promoter Live Nation (Jay-Z signed a similar deal in 2008).
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