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https://www.huffpost.com/entry/meet-haddon-sundblom-creator-of-coca-colas-santa_b_5a3935a2e4b0578d1beb7326
Dec 19, 2017 · The Coca-Cola Company started using Santa Claus imagery in their advertisements in the 1920s. The earliest Santa drawings were strict in appearance, inspired by the depictions of Santa Claus created by Civil War cartoonist Thomas Nast. In 1930, artist Fred Mizen drew a department store Santa for Coca-Cola’s holiday print ads.Author: Advertising Week
https://www.coca-colacompany.com/faqs/did-coca-cola-invent-santa
But in 1931, Coca-Cola commissioned illustrator Haddon Sundblom to paint Santa for Christmas advertisements. Those paintings established Santa as a warm, happy character with human features, including rosy cheeks, a white beard, twinkling eyes and laughter lines.
https://www.wikiart.org/en/haddon-sundbloom
Haddon Hubbard "Sunny" Sundblom (June 22, 1899 – March 10, 1976) was an American artist of Finnish and Swedish descent and best known for the images of Santa Claus he created for The Coca-Cola Company. He used his own image for the famous Santa. Sundblom was born in Muskegon, Michigan, to a Swedish-speaking family.Birth place: United States
https://museum.oglethorpe.edu/exhibitions/sundblom/
Dec 21, 2013 · Haddon Sundblom was a prominent Chicago illustrator who produced many well-known images in the history of advertising, including the Quaker Oats Man, Aunt Jemima, and Santa Claus. He also painted his share of pin-up girls, many made famous by Coca-Cola.
https://www.coca-cola.co.uk/marketing/christmas/coca-cola-and-father-christmas--the-sundblom-santa-story
In 2001, the artwork from Sundblom's 1963 painting was the basis for an animated TV commercial starring the Coca‑Cola Santa. The ad was created by Academy Award-winning animator Alexandre Petrov. We still use Sundblom’s Santa at Christmas time – in adverts and on packaging.
https://www.snopes.com/fact-check/the-claus-that-refreshes/
Dec 18, 2001 · As noted in a New York Times article published in 1927, four years before the appearance of Sundblom’s first Santa-based Coca-Cola ad, the Santa Claus figure rendered by Sundblom was based upon ...
https://thehustle.co/12222020-coca-cola/
Dec 23, 2020 · In 1931, artist Haddon Sundblom was tasked to create a Santa ad Prior to Sundblom’s work, there were “many different depictions of Santa Claus around the world, including a tall, gaunt man and an elf — there was even a scary Claus.” Coca-Cola — despite all efforts by Billy Bob Thornton — wanted a more wholesome and relatable fellow.
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