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https://www.moma.org/artists/7474
General Idea is the collective project of artists Jorge Zontal, AA Bronson, and Felix Partz. Between 1969 and 1994, the trio transformed their life together into a “living work of art,” which they presented in performances, objects, videos, and publications.
https://www.tate.org.uk/art/artists/general-idea-22156
General Idea was a collective of three Canadian artists, Felix Partz, Jorge Zontal and AA Bronson, who were active from 1967 to 1994. As pioneers of early conceptual and media-based art, their collaboration became a model for artist-initiated activities and continues to be a prominent influence on subsequent generations of artists.
https://www.gallery.ca/collection/artist/general-idea
General Idea In 1969, AA Bronson, Felix Partz, and Jorge Zontal founded the Toronto based artists' group General Idea. They took on new names-Bronson, for example, was born Michael Tims-and worked together, each bringing experience and talent in various media.
https://www.artspace.com/artist/general_idea
General Idea was an artist’s collective made up of Felix Partz, Jorge Zontal, and AA Bronson, relentlessly striving to critique popular and media culture by way of humor, parody, and irony.
https://www.miandn.com/artists/the-estate-of-general-idea
Formed in Toronto in 1969 by AA Bronson, Felix Partz and Jorge Zontal, General Idea is internationally recognized for work that tackled such subjects as the myth of the artist, the role of mass media, the relationship between the body and the identity, issues of gender and sexual repression, and famously HIV/AIDS activism at a time when talking about the disease was a taboo.
https://www.aci-iac.ca/art-books/general-idea/biography
General Idea, Mimi, 1968–69, fluorescent acrylic and latex on canvas, 301 x 201.8 cm, Art Gallery of Ontario, Toronto. This is one in a series of ziggurat paintings Felix Partz completed upon returning to Canada after travelling to Europe and Tangiers. The series was later appropriated into the oeuvre of General Idea.
https://www.the-artists.org/general-idea/
Art Metropole was founded in 1974 by the artists’ group General Idea. Art Metropole is a not-for-profit corporation incorporated under the laws of the province of Ontario. Further information on our origins and our history can be found here.
https://www.thecanadianencyclopedia.ca/en/article/general-idea
The 1971 Miss General Idea Pageant was a multi-media mail art and performance piece for which they sent applications to 16 artists across North America which included rules and regulations as well as a brown, retro dress from the 1940s, called The Miss General Idea Gown. The 13 who responded sent back eight photographs of themselves modeling ...
https://www.aci-iac.ca/the-essay/the-miss-general-idea-pageant-by-sarah-e-k-smith
The members of the artist collective General Idea (active 1969–1994)—Ronald Gabe (aka Felix Partz, 1945–1994), Slobodan Saia-Levy (aka Jorge Zontal, 1944–1994), and Michael Tims (aka AA Bronson, b. 1946)—met in Toronto in the late 1960s at Theatre Passe Muraille.
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