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https://www.thebalancecareers.com/what-is-a-record-label-2460614
Oct 28, 2019 · Marketing is one of a record label’s most important functions, as public awareness of their brand and associated artists is the way it makes money. Record label logos and their contact information once figured prominently in the center of vinyl …
https://medium.com/@danilovicioso/digital-marketing-and-the-music-industry-record-labels-should-be-media-first-companies-and-how-51382122e42
Jan 22, 2018 · When major labels promote artists, the marketing efforts executed are very similar tasks to that of indie artists: post on social, run some paid ads and do a PR push.
https://medium.com/giglue/how-record-labels-scout-artists-184fa9229727
Apr 02, 2017 · Record labels compete to sign good talent as it directly boosts their revenue. The importance of signing the next Michael Jackson or the next Kurt Cobain , is way too high for a record label …Author: Abhigyan Singh
http://www.musicthinktank.com/blog/how-a-major-label-markets-a-new-artist.html
Nov 01, 2011 · There are artists that reach that critical mass on their own and then sign with a major label. Then, there are artists that major labels bring to that point and then push them onto national recognition. I have a friend who has a development deal w/ a major and I’ve been following his process.
https://www.academia.edu/533323/The_evolving_relationship_of_record_label_and_artist
Artists today can find other ways to get straight to the market with their music, to distribute their product in a way where they have a lot more control, to retain copyright in the sound recording, and most importantly, to make money. 120 Record labels, it could be argued, will never regain their former power and control.The internet has ...
https://www.droptrack.com/music-promotion/
DropTrack helps independent musicians and record labels organize and promote their music. We get your music heard by industry influencers including global DJs, playlist curators, bloggers, record labels, radio stations, and music supervisors. DropTrack provides real-time feedback and analytics on who listened to your music, when and where.
https://www.iheart.com/content/2018-03-23-20-musicians-who-started-their-own-record-labels/
Mar 23, 2018 · It’s one thing to be a major-label artist — it’s that moment you’ve finally made it, you have an entire label to help promote your music — but it’s another when that love of music and passion for entrepreneurship gets even stronger that artists decide to either work with or break out of that major-label success and start their own record labels.
https://dittomusic.com/blog/how-to-promote-your-music-independently/
Jan 02, 2021 · Hiring a professional PR executive to handle your campaign is generally the best way to get great coverage. But this isn’t always affordable or possible for a new artist with a limited budget. Do-it-yourself PR is an option for artists without a big enough budget. But it's important to approach blogger and journalist in the right way.
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