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https://medium.com/@pulsefilms/why-music-videos-are-still-so-important-views-from-inside-the-industry-ebaa7d4758d2
Feb 04, 2016 · Music videos form a large part of an artist’s general creative vision and output. When you can stream music anywhere and everywhere a music video is a focal point — it draws your attention, or at...
https://www.nielsen.com/us/en/insights/article/2014/behind-the-music-video-how-important-are-videos-to-both-artists-and-brands/
WHY MUSIC VIDEOS ARE IMPORTANT TO ARTISTS Music videos help artists in two big ways: exposure and revenue. Typically music videos are produced and released in the early stage of a song’s release cycle, intended to drive exposure through additional channels for fans to consume whether they’re shown on TV, streamed or played in a public area.
https://prezi.com/bcjmyom-jay6/why-do-artists-make-music-videos/
Why do record companies produce music videos? To give their fans a little extra Recreating the artist image/message Artists make a large amount of their money through their very dedicated fans. Sometimes, these music videos are created for them as a thank you as well as just to
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